Now you’ll see from the website templates that we have here for you, is that we’ve gone down the path of making sure that you are positioned as the number one authority when it comes to the service that you offer. You see, we’re all attracted to experts, that’s why we’re attracted to the likes of Steve Irwin, he was an expert when it came to natural wildlife and crocodiles. It’s why we’re attracted to the likes of Gordon Ramsay, the master chefs, and all those people who present themselves as an industry expert. And when you are actually attracted to an expert, you’re willing to pay more money. That’s just the way it is. Do you think Gordon Ramsay charges more to be a chef for someone’s meal than just a normal chef? Of course he does, because he’s positioned himself as the expert.
So you’ll notice on the website templates that we’ve given you to choose from that we’ve really positioned you as the expert, and you want to make sure you grab hold of that mantle and hang on to it, because when you are the trusted advisor people are willing to pay you more money. Which means that you don’t have to go through that nasty, nasty experience of dropping prices and then your competitor down the road drops his price and then you drop yours again, and he does the same thing, and it’s a race to the bottom. You don’t want to be involved in that.
So, what we’ve done is that we’ve created a website templates for you whereby we are clearly positioning you as the expert. We are clearly identifying the choices that someone has. They can decide whether they are residential, or maybe they might be commercial, or they might be business. And we’ve also made sure that we actually back up the credentials that you’ve got by highlighting the fact that you are the leading choice that people have in the industry.
So therefore, these website templates have been thought through, if you don’t have a website at the moment, then it’s just gold for you to be able to swipe this and just use it. If you do have a website at the moment, then you might have a look at it and see whether or not its information-based rather than sales-based. The last thing you want is a website that just talks about information, sometimes boring information.
You want a website that sells, and so therefore, of course, the most important page of your website is the homepage. Just as the most important page for Woman’s Day is the home … Sorry, the front page or the front cover of that magazine. The most important page for all of us when it comes to a website is the homepage. And that’s why we’ve made sure we’ve included in the homepage the very important features of positioning you as the expert, highlighting exactly what they’re going to get when they employ your services, and making sure you are the only decision they can make.
So if you’ve already got a website and you feel that your homepage is lacking in sales, juggernaut style, if you like inclusions, and rather it’s a little bit lame in terms of just providing information, then you might want to use the homepage that we are giving you here, or one of the homepages that we are giving you here to replace the homepage of your current website. If you don’t have a website, well happy days. You’ve now got an instant homepage that’s going to make you look like the industry expert.
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